Kinder: Connecting Women to their family, friends, and doctor during Post- Partum
If there’s anything we want to accomplish today — we’d like to remind mom’s to be Kinder to themselves.
With these powerful women in mind, we started thinking about what we could do to help these mothers, because even strong women can feel overwhelmed in the face of motherhood.
We wanted to focus on new mothers and mother’s to be, to get a better understanding of their experiences during pregnancy and postpartum. In particular- how they stay organized and develop their child’s routine, as well as keeping in touch with their support system — such as their family, friends, or doctors.
First we began, by defining our mother. During our research we chose to hone in on women who have experienced pregnancy first hand, and who have given birth within the last three years. From there, we sat down with 5 of these women to hear more extensively about their experiences, prenatal and postpartum.
Each mother had their own personal, unique experience, but we found these 4 items to be recurring themes in our conversations:
Apps & Tools- Parents feel overwhelmed using numerous apps to keep track of their child’s schedule and development
Baby Schedule- Parents do not have a set schedule, and are working off of trial and error
Support System- Parents want to have a network of close family and trusted advisors with them throughout the process
Overwhelmed- Parents find a journal to document their feelings and schedules to be very helpful
Through this research, we began ideating what key features we would like to integrate in this first phase of design.
After so many conversations, with so many amazing moms — we wanted to create a voice for them that could speak to us through the design process.
Meet Nicole. Like many of our mothers, Nicole is a super mom.
As we grew a better understanding of our mother Nicole, we wanted to create a clear outline of what her typical day as a supermom can look like. This includes her schedule, as well as all of the highs and lows that may come with balancing a career and motherhood.
But for this application we really wanted to hone into Nicole’s lowest part of her day. When she’s on the phone with her child’s primary care physician, and is unable to recall any of the information about her child’s routine and appointments to answer their questions.
New parents are constantly overwhelmed making sure they are able to show their child’s progress. They find themselves frustrated, sifting through the many apps, notes, and folders to find the information and memories they want to share.
How does this affect Nicole?
To take on motherhood, Nicole uses a variety of techniques, but when it comes to sharing her daughter’s daily routine, she is unable to give her doctor clear and accurate information regarding her child’s health.
The Problem Space
How might we provide a space for new mothers to not only keep track of their child’s information, but keep an open line of communication between parents and their Primary Care Physician?
As we walk through Nicole’s journey and continued to develop our research, we were able to get a better understanding of which of our features were of the most value to her. We felt the following features would benefit Nicole:
Inputing your child’s schedule throughout the day | Messaging and sending your child’s data directly to your doctor
Creating photobooks of your children and easily sending to your family & friends | Keeping a daily journal
Now that you’ve seen the application & the research that’s verifies the features of our product, I want to take a step back, and verify the usability of the design.
We go through two tests- testing the mid- fidelity prototype, redesigning based on the results, and testing the high-fidelity prototype through to our final design
We tested 5 participants for each round, and each participant had also been pregnant in the past 3 years. Each participant was given 3 tasks to compete on the app.
Following the Mid Fidelity usability testing, we redesigned to resolve all issues, and moved forward to the High Fidelity & usability testing for each feature.
The first task tests the primary features of the app, and requires participants to input data into the schedule and to export the data to their doctor.
Following login the user is lead to the main landing page (as you can see here) where they can add to the schedule
After inputting their information, users can click on the doctor tab at the bottom right hand corner and will be lead to these set of screens to send the data to their doctor.
This task was met with a 100% success rate, and went down 0.6 seconds from the 1st test
The second task tests the Memory Box feature, and asks users to view photos of your daughter’s first doctor’s visit. This task had a 100% success rate, with the time on task going down 3.8 second.
The final task tested the journal feature. The user would hit the Journal button in the bottom navigation, and can choose to view all entries, by month, personal, or medical. This task was also met with a 100% success rate.
We hope this app helps women reach their true potential, and realize they are not alone post pregnancy.
For people who don’t have children- we hope our brand shows you the strength and dedication of moms around the world….and we want to leave you inspired by all the mothers you know.